Dean Sawatzky is a storyteller, brand creator, adventurer and media experience producer with over 20 years of experience. As the President and founder of Lightroom, he has led the development of award-winning experiential shows and exhibits for World Fairs and Olympic pavilions, documentary films, Olympic Games bid packages, international conferences, global luxury brands, Crown corporations, and government ministries.

Before founding Lightroom, Dean worked as a marketing and print advertising consultant, specializing in media production (video, interactive, audio) and production management. With his expertise in technology and its ability to bring messages to life, he has successfully guided clients in their search for distinctive and memorable media initiatives.

Dean's skills in photography, videography, music, writing, directing, and project management have made him a valuable asset to his clients. He holds a Bachelor of Commerce in Marketing from the University of British Columbia and has studied Digital Media Development at the Vancouver Film School. Whether it's through his writing or media productions, Dean is dedicated to sharing meaningful stories that inspire and engage his audiences.